edencancan blog

On Wednesday night last week, our fabulous Creative Director, who you may know a TV Style and Brand expert, Nick Ede held a big party to celebrate his 38th birthday.

Staged at London hotspot DSTRKT in association with Metparties, the theme was Dallas Glamour, with shoulder pads and cowboy boots aplenty!

Nick with Lizzie Cundy and EdenCancan's Lydia

Nick invited lots of his friends, including some famous faces. And with the likes of Dionne Bromfield, Cheska Hull, Lizzie Cundy, Jay Camillieri, Elen Rivas, Brix Smith Start, Sarah Cawood, Josie Gibson, Matt Johnson and Kate Walsh all in attendance, the party lived up to the glamourous theme!

Sian Welby

Liz

Guests were entertained by a host of talent. World famous Magician Katherine Mills performed amazing tricks to stupefy the crowds, whilst dance troupe Waacktitioners danced for their captivated audience.

As the night went on, music was provided by DJ NIKKI and Nate James as celebs supped on Champagne and Dallas themed ‘Sue Ellen and J.R’cocktails. Guests also enjoyed delicious canapés including pork sliders with tequila BBQ sauce and homemade tortilla chips with guacamole and black beans, carrying on the Texan theme.

A brilliant night was had by all, and we want to wish Nick a huge Happy Birthday.  The party was covered by quite a few publications including:

NOW

Closer

PR WEEK

Everyone  left wondering what Nick’s theme will be for his next birthday…

One of our newest clients is Ariella Couture, the exclusive eveningwear range from Ariella. Ariella was founded in 1966 and has a great tradition of being at the forefront of British Fashion since their first shops opened in London’s Carnaby Street, the street that was at the centre of the style explosion that was the swinging sixities.

One of Ariella's first outlets in Carnaby St. London

The 17th of April saw Ariella Couture launch their band new collection, at a spectacular show at the RBS building in London. Head designer, Kyri K, and his design team put together a delicious collection of elegant evening-wear. Here are just a few of our favourites:

Ariella has become a favourite amongst  celebs and the show attracted lots of famous faces, including Leona Lewis, Dionne Bromfield and Laura Whitmore:

Dionne Bromfield at the Ariella Couture Fashion Show

Laura Whitmore wore the Ariella Couture Mia Dress to the Ariella Couture Fashion Show

The new collection was brilliantly received, creating a great atmosphere and keeping everyone talking for ages after as the night continued with Champagne and Cocktails.

It was a fantastic celebration for the new collection and the evening received some brilliant press:

The Daily Mirror

Digital Spy

Yahoo! OMG!

The night was a huge success and we’d like to say a massive congratulations to Ariella Couture and Kyri K on a brilliant collection and show, and a big well done to EdenCancan’s fashion team , who worked tirelessly to make this event such a great evening!

…EdenCancan! We have some exciting things going on at EdenCancan Towers this week, with our people being recognised within the PR industry, new clients being announced and…we’re having a bit of a make-over!

We are proud to announce that our Creative Director, Nick Ede, has (for the 5^th year on the trot) been included in ‘PR Week’s Top 100 Power Book’. Nick told us this week,  ”It’s great to be in the Power Book this year, and every year I am included! It’s good to be recognised with such a great array of PR professionals. And also that they use a pic of me that’s 5 years old! No grey hairs!“

Read Nick’s interview here:

Nick Ede featured in the PRWeek Power Book 2012

We’re also very excited to announce that we will be working with fabulous jewellery label, Jinkksy. Jinkksy offers a bespoke service where all pieces are hand-made to order. They have a range of bracelets for men, women and children, as well as necklaces and earrings. Celebrity fans of the brand include Natasha Kaplinsky, Katie Price, One Direction, and TOWIE stars, Amy Childs and Lauren Pope. Read some great coverage about the announcement here:

Daily Diary - Jinkksy Appoints EdenCancan

And last, but certainly not least – we’re REALLY excited to tell you all that EdenCancan is having a little make-over! By mid-May we will have a new logo, a spanking brand new website, new photoshoot (the detox starts now!), new business cards, the whole shebang! To celebrate our new look, we’re also going to be having a little re-launch party for all of EdenCancan’s family and friends – keep your eyes peeled for your invite and see you at the bar!

Last week it was all about Comedy Central, this week it’s all about Spanx! We’ve been busy again at EdenCancan Towers and as it was announced by Forbes in the US that Sara Blakely was the youngest self-made women on their ‘Billionaires List’ – ECC’s fashion team went into overdrive securing UK press for the Founder of the fabulous, Spanx. See below for all of our coverage:

The Times

The Independent

The Daily Mail

The Daily Express

The Observer

Quote of the Day in The Evening Standard

Tess Daly - The Sunday Mirror

Reveal

Marie Claire Online

MailOnline

Daily Express Online

BBC News Business Online

Here at EdenCancan we’re always looking for innovative / interesting / exciting PR angles for our clients. So when Comedy Central approached us about helping them promote the new series of ‘Two And A Half Men’ with Ashton Kutcher, what did we decide to do? We decided to travel around the UK to villages named Ashton and rename them, yes you guessed it (or maybe not), Ashton Kutcher!

Here’s how things panned out:

Of course we filmed the whole ‘mission’, take a look here:

The Comedy Central Ashton Takeover

Most importantly, we generated LOTS of amazing coverage for Comedy Central, take a look here:

In fact, we generated so much coverage, that the man himself, Mr Aston Kutcher tweeted about the campaign to his 9 MILLION Followers!

@AplusK tweeted about the campaign!!

Well done to everyone at EdenCancan who worked on the campaign – especially Account Manager Lydia, who was even pulled into one of the local primary school’s Head Mistresses’ office and given a good telling off!

Happy Friday!!

Its busy and buzzing as ever in the EdenCancan office! This week EdenCancan’ers jetted off to Amsterdam with some special guest journalists to take in the Supertrash A/W 2012 Fashion Show, which formed one of the largest shows in Amsterdam Fashion Week.

The show itself was a real spectacle,  with over 1,000 attendees and a glamourous international cruise theme:

We would like to say thanks to Supertrash for treating both us and our guests so well throughout the trip; it was a fantastic weekend which we really didn’t want to end!

The trip has created some fantastic coverage – this piece, from The Daily Telegraph Online is one of the big highlights of the week:

We are also thrilled to tell you we will be working with Ariella Couture.  Who design beautiful evening wear, and are just perfect for some of our famous friends’ red carpet evenings.

Happy New Year from all at EdenCancan!!

We had a fantastic 2011 and are really looking forward to 2012 and all the exciting things that come with the year of the Jubilee and the Olympics.

At the end of last month we took a look back at some of the coverage highlights from the year, and there has been some great coverage in 2011. Here are just a few of the best bits:

Pixie Lott for Lipsy on the cover of Company Magazine

BBC Children in Need Celebrity Style Challenge Exclusive on AOL

There were also a series of amazing videos of BBC Children in Need’s Pop goes the Musical; see the videos of Stacey Solomon here:

Part 1

Part 2

Channel 4 Battlefront's 'Sign Up Speak Up' Campaign in The Times

Supertrash's Olcay Gulsen in Sunday Times Style

Supertrash Earings featured in Vogue Magazine

NSSLGlobal's New Satellite Spot Beam announcement in Digital Ship

…and that is just a few!

Looking to the future, we are heading into 2012 full of excitement as we have some fabulous new things on the horizon.

Firstly, we are thrilled to tell you all that we will soon be working with Orchid, an incredible charity who are leading the fight against cancer in men. We just can’t wait to get involved with such a brilliant cause and we hope you will all join us in showing it as much support as possible.

We are also delighted to tell you that we will be continuing to work with The Roof Gardens in 2012:

Click the image to see the article on PR Week

With loads of exciting plans coming up including the return of live music nights on Fridays and Saturdays and some very exciting activity around the Olympics and the Jubilee, we are really looking forward to continuing our relationship into the new year and beyond.

Along with our existing clients we also have some great new business to tell you all about soon, so it is looking like being a great 2012 at EdenCancan!

This week saw EdenCancan’s own PR Guru and Celebrity Style Expert, Nick Ede, holding his annual event, ‘A Night With Nick’ at Swarovski’s Crystallized Lounge on Tuesday the 6th of December .

This is a cause very close to Nick’s heart and we were all so proud to be part of such a great event, which saw a host of Nick’s friends come out to help raise the profile of The Stroke Association.

Nick and Brix Smith Start enjoy a sing-song

Nick Ede talking to his guests

The evening featured fantastic performances by Dionne Bromfield and James ‘Arg’ Argent from The Only Way is Essex and a DJ set from Nat Weller, which really put the guests in the party mood.

Dionne Bromfield got everyone in a 'Christmassy' Mood

Becki Cobb, a stroke survivor spoke movingly about her experiences and the help that The Stroke Association provide to survivors and their families. There was also a big surprise for Nick as he was presented with a Lifetime Achievement Award from The Stroke Association for his efforts to raise awareness for the cause (this was the 14th ‘A Night With Nick’!).

Nick and Becki Cobb who gave a moving speech

Gemma Collins has fun with the audience

Lisa Snowdon looking fabulous

The party continued at The Sanctum Hotel, in Soho, but what happened at the after-party stays at the after-party!

The evening has generated some great coverage:

Holy Moly - A Night With Nick

A Night With Nick on The Mail Online

Arg mentions A Night With Nick in the Daily Star

The night was a spectacular success and we hope it has gone some way to help raise awareness of Stroke. We’d like to say a big thank you, on behalf of Nick, to everyone who came along and helped us make it a truly special night.

That wasn’t all that EdenCancan was up to on Tuesday night, we also had the American Intercontinental University London’s Viral Fashion Show, featuring some of the best up-and-coming fashion talent in the capital.

Zandra Rhodes shares some great advice

Some of the designs really caught the eye

The theme for the show was Biology, and this led to some really interesting designs; with evolution, natural science, growth, origin and structure featured.

The event was fantastically well attended and showcased some brilliant creativity. Well done to all the students for such a great show!!!

It’s nearly Christmas and we’re all starting to get very excited about it in the office (especially Account Manager, Kirsty, who has been celebrating since September!).  We’re slightly late, but decorations will be up soon; More on that next week!

Last Tuesday we at EdenCancan were very proud to be involved with the exclusive premiere of Film InStyle.

InStyle took over the Sanctum Hotel in Soho for one night only, opening up Hotel InStyle for a star-studded party to celebrate the magazine’s 10th Birthday.

Hotel InStyle at The Sanctum, Soho

The party saw the premiere of exclusive fashion movies created by top designers Christian Louboutin, House of Holland, Diane von Furstenberg, Mulberry, Zac Posen, Paul Smith and Roberto Cavalli as part of the Film Instyle celebrations.

The event was a huge success, with lots of famous faces dropping in to sample the atmosphere, mingle with the fashion royalty and be amongst the first to see the exclusive films.

Gillian Anderson at Film Instyle - photo Mike Marsland

Nicola Roberts at Film InStyle - photo Mike Marsland

Dionne Bromfield at Film Instyle - photo Mike Marsland

InStyle have put together a great video of the night featuring interviews with the some of the designers and guests – look out for EdenCancan’ers in it!

The whole team working on the event worked really hard, but it wasn’t always so serious:

Shula and Mr Louboutin at Film InStyle!!

Noel showing his trips to the gym have been worthwhile!

On another note Nick Ede featured on the back page of PRWeek this week; A Night with Nick is on Tuesday, it promises to be a great night and really help raise awareness for The Stroke Association.

Nick Ede in PRWeek

It has been a very busy couple of weeks for BBC Children in Need in the run up to appeal night (which is tonight!) and EdenCancan have been very excited to play a part in this years campaign.

As previously blogged, BBC Children in Need POP Goes the Musical ran throughout September and last week we helped launch BBC Children in Need Celebrity Style Challenge 2011, which  saw five celebrities designing clothes for Debenhams.

Alexandra Burke, Chipmunk, Kevin Pietersen, Patsy Kensit and Tamara Ecclestone all signed up to the Style Challenge and were tasked with creating a fashion item that would go on sale to the public.  Along the way they have been helped with advice and mentoring by international fashion designer, Ben de Lisi.

Singing sensation Alexandra Burke developed partywear, British rapper Chipmunk took on streetwear, and renowned actress Patsy Kensit devised a smart tailored jacket. Model and presenter Tamara Ecclestone has shown off her vibrancy by creating occasionwear and cricket legend Kevin Pietersen designed a modern shirt and tie combo.

See the celebrities wearing their fabulous designs here:

Alexandra Burke wearing her 'partywear'

Chipmunk wearing his own designed 'streetwear' item

Patsy Kensit wearing her 'smart tailored jacket'

Tamara Ecclestone wearing her 'occasionwear' piece

Kevin Pietersen wearing his 'shirt and tie' combination

The collection was launched by the celebrities at Debenhams, Oxford Street, where they unveiled their items in the front display window, and then helped serve the first lucky customers the items they had designed.

Kevin, Alexandra, Pudsey, Tamara and Chipmunk prepare to face the crowds

Chipmunk, Alexandra, Tamara and Kevin get stuck in helping out at Debenhams

The celebrities were greeted by a good crowd at Debenhams:

You can get your hands on these collector’s items whilst stocks last, so head to Childen in Need’s dedicated page on the Debenhams website and buy your favourite celebrity’s item now!

Coverage:

The celebrity’s journey was filmed and placed as exclusive content on Yahoo OMG! and AOL.

AOL Exclusive

Footage of the challenge can be seen on the BBC Children in Need website.

Celebs on Sunday

Daily Star

Mail Online

The Celebrity Style Challenge has been fantastic fun so far; we would like to thank all the celebrities for giving up their time to help raise money for BBC Children in Need.

Do get down to Debenhams to get your hands on one of the exclusive pieces whilst they last and make sure you watch BBC Children in Need tonight!